YOUR CUSTOMER ENGINE CHECKLIST
Every step, in order. Check them off as you go.
The Fletcher Method
This is your build order from zero to a complete Customer Engine. Work through it top to bottom — each step builds on the last. When everything is checked off, you have a fully built marketing system.
PHASE 1: START HERE
Read the Customer Engine Guide
Guide
Set up your AI Project
Guide
PHASE 2: OFFER ENGINE
What you sell and who it's for
Read the Offer Engine Overview
Guide
Build your Million Dollar Message (MDM)
Step 1:
Watch the training video in the Skool group
Guide
Prompt
Build your Product Roadmap
Step 1:
Watch the training video in the Skool group
Guide
Prompt
Build your Model
Step 1:
Watch the training video in the Skool group
Guide
Prompt
PHASE 3: CONTENT ENGINE
How you sell — your core copy and conversion assets
Read the Content Engine Overview
Guide
Build your Lead Magnet
Step 1:
Watch the training video in the Skool group
Guide
Prompt
Build your SCRIPT Content Framework
Step 1:
Watch the training video in the Skool group
Guide
Prompt
Build your Enrollment Amplifier
Step 1:
Watch the training video in the Skool group
Guide
Prompt
Learn the Content Blocks
Step 1:
Watch the training video in the Skool group
Guide
Build your Winning Workshop OR Authority Amplifier
Step 1:
Watch the training video in the Skool group
WW Guide
WW Prompt
AA Guide
AA Prompt
Build your Paid Strategy Session (ZSS path)
Step 1:
Watch the training video in the Skool group
Guide
Prompt
PHASE 4: LAUNCH
Go live and start converting — your Model Builder path determines your launch sequence
Deploy your Enrollment Amplifier
Your Model Builder path determines your launch sequence:
Community QuickStart Path
Build your opt-in page — lead magnet on landing page
Run your first Winning Workshop
Enroll members into your community
Zero Selling System Path
Record your Authority Amplifier video (8-12 min)
Build your opt-in page — lead magnet + AA video on thank-you page
Run your first Paid Strategy Session
Close your first high-ticket client
Customer Engine LIVE